PageYak

UTM builder

Add campaign tags to a link so your analytics shows which post, email or ad brought each visitor. Nothing you type leaves your browser.

Where the link is: facebook, newsletter.

The kind of link: social, email, cpc.

The name of the promotion.

For paid search keywords.

Tells apart two links in the same post or email.

Your link

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Fill in the page address and the three required tags.

What UTM tags do

UTM tags are extra words at the end of a link. When someone clicks it, analytics tools such as Google Analytics read them and file the visit under that source, medium and campaign. The page itself looks the same.

utm_sourceWhere the link was: facebook, google, newsletter, whatsapp.
utm_mediumThe kind of traffic: social, cpc for paid ads, email, referral.
utm_campaignThe promotion or reason: dashain-sale, product-launch.
utm_termThe paid search keyword, if any.
utm_contentWhich link or ad was clicked, when there are several.
utm_idA campaign ID, used when importing cost data into Google Analytics.

Tips for clean reports

  • Google Analytics treats Facebook and facebook as two sources, so keep everything in lower case.
  • Agree a short list of sources and mediums with your team and reuse them.
  • Don't use UTM tags on links between pages of your own site. They start a new visit and hide where the visitor really came from.

Privacy: how this tool handles your links

When you use UTM builder, your browser reads your links on your device and the tool's code does the work in this tab. PageYak's server only sends the page and its code. It never receives your links, so there is nothing to delete afterwards.

How PageYak works explains this in more detail.

When to tag links with UTM

Google Analytics reads the utm_source, utm_medium and utm_campaign values, so this works as a free Google campaign URL builder.

  • Facebook and Instagram posts and ads, to see which ones bring visitors.
  • Email newsletters and WhatsApp or Viber messages.
  • QR codes on posters and flyers.
  • Links from partner sites and influencers.

Questions

Do UTM tags affect SEO?

No, as long as the page has a canonical link to its plain address. Use tagged links in ads, emails and posts, not in your own menus.

My link is very long. Is that a problem?

It works as it is. For printed material or SMS, put it through a link shortener you trust.

Which UTM fields are required?

Source, medium and campaign are the ones to always fill in. Term and content are optional.

Should I use UTM tags on links inside my own site?

No. They start a new session in Google Analytics and spoil your reports. Use them only on links from other places.

Last updated 12 November 2026.